Exhibit Floor
Social Marketing Models
PDF presentations covering various aspects of social marketing models by the following presenters:
- Steven W. Honeyman, Country Representative, PSI/Nepal
Total Market Approach (TMA): A Brief Overview and Historical Highlights of Social Marketing 1969 - 2000 (PDF 1.57 MB) - Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
The Manufacturer's Model: History, Lessons Learned and Beyond (PDF 111 KB) - Jeff Barnes, Deputy Project Director & Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
Can the Four "P's" Still Save Lives? Social Marketing in the Changing Public Health Context (PDF 495 KB) - Nayyer Samad, Research Student, University of East London
Social Marketing of Contraceptives: Towards an Optimum Performance Model (PDF 43 KB) - Romano Fernandes, Senior Marketing & Distribution Advisor, Constella Futures/AFFORD
Cost Effectiveness of TWO Distribution Models in Uganda (PDF 139 KB) - Kojo Lokko, Chief of Party, AFFORD Health Marketing Initiative/Uganda
Documenting and Institutionalizing New Product Introductions: Lessons from the AFFORD Health Marketing Initiative(PDF 187 KB)
Public Private Partnerships
PDF presentations covering various ideas on public private partnerships by the following presenters:
- Rajeeb Satyal, Public Private Partnerships Advisor, Peter Oyloe, Resident Advisor & Reed Ramlow, Project Director, N-MARC Project
Increasing Condom Accessibility and Choice in Nepal through Partnership with the Commercial Sector (PDF 396 KB) - Mark Rasmuson, Eleanora de Guzman, Dee Bennett & Tula Michaelides, AED
Private-Public Partnerships to Expand the Reach of Avian Influenza Programs in SE Asia (PDF 287/KB) - Lemuel C. Marasigan, Senior Technical Director, PRISM Project/Philippines
Understanding the Business Value of Family Planning Services: Private Midwives in the Philippines Taking the Future in their Own Hands (PDF 643 KB) - Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
Building Market Sustainability through Commercially Viable Partnerships (PDF 720 KB)
Social Marketing Research
PDF presentations covering various topics in social marketing research by the following presenters:
- W. Shaun O'Neil, Senior Program Manager & Dr. Abdul Hadi Hazratzai, Manager RM&E, Constella Futures International
Conducting Social Marketing Research in Afghanistan (PDF 498 kb) - Karuna L. Shakya, QA Advisor N-MARC, EngenderHealth, Peter Oyloe, Resident Advisor, N-MARC, AED, Dr. Tina M. Vaidya, Executive President, NFCC & Dr. Mahendra P. Shrestha, Deputy Executive Director, NFCC
Assessing and Improving Quality of Private Family Planning/Reproductive Health Provider Network in Nepal (PDF 396 KB) - Margot Fahnestock, MPP, AFFORD Social Marketing Initiative/Uganda
Using Market Segmentation for Targeted Marketing Strategies (PDF 457) - Dr. Prakash dev Pant & Ms. Manisha Shrestha, USAID/Nepal
GIS for Strategic Planning Coverage, Quality of Coverage and Access to Condoms in HIV Risk Zones in Nepal (PDF 977 KB) - Dr. Ajay Singh, Post Doctoral Fellow, Indian School of Business
Impact of Social, Economic and Cultural Factors on Condom Social Marketing (NCT, Delhi, India) (PDF 85 KB) - Sohail Agha, Mai Do & Françoise Armand, PSP-One Project/Abt Associates
When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create (PDF 160 KB) - Kristan Hawkins, Joanne Hemmings & Ben Rolfe, PEER Unit at Options Consultancy Services
Engaging Communities in Communication:Using the PEER Method for Design of Evidence-based Social Marketing and Communications Programmes (PDF 775 PDF)
Behavior Change Communication
PDF presentations covering various aspects of behavior change communication by the following presenters:
- Steve Menzies & Leah Nimoho
The Vanuatu International Waters Project: Using a Social Marketing Approach to Strengthen the Community Management of Coastal Fisheries (PDF 1007 KB) - Antje Becker-Benton, Fred Rariewa, Daudi Ochieng, Efua Namyalo & Jennifer Orkis, AFFORD
Linking Products, Practices and Services: The Good Life Campaign in Uganda - Kriss Barker, VP for International Programs & Scott Connolly, Research Director, Population Media Center
Effects of a Radio Serial Drama Addressing Child Trafficking in West Africa (PDF 2.68 MB)
Branding in Social marketing
PDF presentations covering various ideas on branding in social marketing by the following presenters:
- W. Shaun O'Neil, Senior Program Manager & Mary McCabe, Deputy Chief of Party, COMPRI-A Social Marketing Project, Constella Futures International
Re-Branding Transition in Social Marketing Projects in Afghanistan (PDF 498/KB) - W. Douglas Evans, RTI International & Muhiuddin Haider, University of Maryland
Branding Healthy Lifestyles in the Developing World (PDF 494/KB) - Omar Yaqub, Univeristy of Alberta
Social Marketing Bed Nets With Nollywood (PDF 5.42/MB)

