Exhibit Floor

Social Marketing Models

PDF presentations covering various aspects of social marketing models by the following presenters:

• Steven W. Honeyman, Country Representative, PSI/Nepal
  Total Market Approach (TMA): A Brief Overview and Historical Highlights of Social Marketing 1969 - 2000 (PDF 1.57 MB)
• Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
  The Manufacturer's Model: History, Lessons Learned and Beyond (PDF 111 KB)
• Jeff Barnes, Deputy Project Director & Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
  Can the Four "P's" Still Save Lives? Social Marketing in the Changing Public Health Context (PDF 495 KB)
• Nayyer Samad, Research Student, University of East London
  Social Marketing of Contraceptives: Towards an Optimum Performance Model (PDF 43 KB)
• Romano Fernandes, Senior Marketing & Distribution Advisor, Constella Futures/AFFORD
  Cost Effectiveness of TWO Distribution Models in Uganda (PDF 139 KB)
• Kojo Lokko, Chief of Party, AFFORD Health Marketing Initiative/Uganda
  Documenting and Institutionalizing New Product Introductions: Lessons from the AFFORD Health Marketing Initiative(PDF 187 KB)

Public Private Partnerships

PDF presentations covering various ideas on public private partnerships by the following presenters:

• Rajeeb Satyal, Public Private Partnerships Advisor, Peter Oyloe, Resident Advisor & Reed Ramlow, Project Director, N-MARC Project
  Increasing Condom Accessibility and Choice in Nepal through Partnership with the Commercial Sector (PDF 396 KB)
• Mark Rasmuson, Eleanora de Guzman, Dee Bennett & Tula Michaelides, AED
  Private-Public Partnerships to Expand the Reach of Avian Influenza Programs in SE Asia (PDF 287/KB)
• Lemuel C. Marasigan, Senior Technical Director, PRISM Project/Philippines
  Understanding the Business Value of Family Planning Services: Private Midwives in the Philippines Taking the Future in their Own Hands (PDF 643 KB)
• Françoise Armand, Director of Social Marketing and Pharmaceutical Partnerships, PSP-One Project/Abt Associates
  Building Market Sustainability through Commercially Viable Partnerships (PDF 720 KB)

Social Marketing Research

PDF presentations covering various topics in social marketing research by the following presenters:

• W. Shaun O'Neil, Senior Program Manager & Dr. Abdul Hadi Hazratzai, Manager RM&E, Constella Futures International
  Conducting Social Marketing Research in Afghanistan (PDF 498 kb)
• Karuna L. Shakya, QA Advisor N-MARC, EngenderHealth, Peter Oyloe, Resident Advisor, N-MARC, AED, Dr. Tina M. Vaidya, Executive President, NFCC & Dr. Mahendra P. Shrestha, Deputy Executive Director, NFCC
  Assessing and Improving Quality of Private Family Planning/Reproductive Health Provider Network in Nepal (PDF 396 KB)
• Margot Fahnestock, MPP, AFFORD Social Marketing Initiative/Uganda
  Using Market Segmentation for Targeted Marketing Strategies (PDF 457)
• Dr. Prakash dev Pant & Ms. Manisha Shrestha, USAID/Nepal
  GIS for Strategic Planning Coverage, Quality of Coverage and Access to Condoms in HIV Risk Zones in Nepal (PDF 977 KB)
• Dr. Ajay Singh, Post Doctoral Fellow, Indian School of Business
  Impact of Social, Economic and Cultural Factors on Condom Social Marketing (NCT, Delhi, India) (PDF 85 KB)
• Sohail Agha, Mai Do & Françoise Armand, PSP-One Project/Abt Associates
  When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create (PDF 160 KB)
• Kristan Hawkins, Joanne Hemmings & Ben Rolfe, PEER Unit at Options Consultancy Services
  Engaging Communities in Communication:Using the PEER Method for Design of Evidence-based Social Marketing and Communications Programmes (PDF 775 PDF)

Behavior Change Communication

PDF presentations covering various aspects of behavior change communication by the following presenters:

• Steve Menzies & Leah Nimoho
  The Vanuatu International Waters Project: Using a Social Marketing Approach to Strengthen the Community Management of Coastal Fisheries (PDF 1007 KB)
• Antje Becker-Benton, Fred Rariewa, Daudi Ochieng, Efua Namyalo & Jennifer Orkis, AFFORD
  Linking Products, Practices and Services: The Good Life Campaign in Uganda
• Kriss Barker, VP for International Programs & Scott Connolly, Research Director, Population Media Center
  Effects of a Radio Serial Drama Addressing Child Trafficking in West Africa (PDF 2.68 MB)

Branding in Social marketing

PDF presentations covering various ideas on branding in social marketing by the following presenters:

• W. Shaun O'Neil, Senior Program Manager & Mary McCabe, Deputy Chief of Party, COMPRI-A Social Marketing Project, Constella Futures International
  Re-Branding Transition in Social Marketing Projects in Afghanistan (PDF 498/KB)
• W. Douglas Evans, RTI International & Muhiuddin Haider, University of Maryland
  Branding Healthy Lifestyles in the Developing World (PDF 494/KB)
• Omar Yaqub, Univeristy of Alberta
  Social Marketing Bed Nets With Nollywood (PDF 5.42/MB)