Social Marketing for Health in the Developing World: What Have We Accomplished and What Does the Future Hold?
The Abt Associates-led Private Sector Partnerships One project (PSP-One) and the United States Agency for International Development’s (USAID) Office of Population and Reproductive Health hosted a global online conference on social marketing in the developing world from March 10-17, 2008.
The conference, Social Marketing for Health in the Developing World: What Have We Accomplished and What does the Future Hold?, attracted over 900 registrants from more than 60 countries representing social marketing organizations, non-governmental organizations, donor agencies, private foundations, academic institutions, and the commercial health sector.
Participants actively navigated the various conference sections, listened to presentations, downloaded resources, and shared expertise, opinions, and thoughts about promising new social marketing directions. The most frequently visited areas were the three panel discussions with approximately 3,000 views. Several participants also initiated their own discussion topics, drawing nearly 1,000 visits to the discussion room.
Thank you for joining us!
Related Resources
- Conference Agenda
- Meet the On-line Conference participants by downloading the Introduce Yourself document (PDF)
- Click here to read On-line Conference "End of Day Summaries"
- Read the live discussions of participants by downloading the Discussion Forum Transcripts
Conference Hall
- Pre-Conference Expert Exchange Forum
- Panel 1: Public-Private Partnerships: What Have We Learned?
- Panel 2: Where is the B in BCC (Behavior Change Communication)?
- Panel 3: What’s New in Social Marketing for Health?
- Exhibit Floor
PSP-One On-Line Conference Concluding Remarks
Dear Colleagues,
On behalf of the PSP-One project and Abt Associates, it has been a true pleasure to host the first global online social marketing conference. Our goal was to bring the international social marketing community together to take stock of where we are and where we are heading, and I'm happy to report that both the quantity and quality of participation far exceeded our expectations.
The conference attracted over 900 registrants from more than 60 countries representing social marketing organizations, non-governmental organizations, donor agencies, private foundations, academic institutions, and the commercial health sector. Participants actively navigated the various conference sections, listened to presentations, downloaded resources, and shared expertise, opinions, and thoughts about promising new social marketing directions. The most frequently visited areas were the three panel discussions with approximately 3,000 views. Several participants also initiated their own discussion topics, drawing nearly 1,000 visits to the discussion room.
An overarching message that emerged from the conference is that, after 25 years of international social marketing for health, the field is far from running its course. Classic social marketing models continue to demonstrate measurable, large scale health impact throughout the developing world. They also provide a solid platform on which emerging models (such as the base of the pyramid approach), new technologies (such as mobile phones), and new health products (such as the Uniject) can build.
To enable us to improve the technology and content of our future online events, we also encourage you to complete the conference evaluation. To complete the short survey, please go to:On-Line Conference Survey at:
(http://www.surveymonkey.com/s.aspx?sm=O994WSTBBFvTS3NARAJS_2fA_3d_3d)
Finally, we would like to express our appreciation to USAID for funding the conference and to all of the speakers who took time away from demanding work schedules to prepare stimulating and informative presentations. We would also like to thank those participants who contributed resource materials and presentations to the exhibit floor.
We wish all of you success in your future social marketing endeavors.
Warm regards,
Ruth Berg, PSP-One Project Director
